Having worked in the training video production industry for quite a while I have been brought up in the school of thinking that the ideal length of a training video should be around 12 minutes You could imagine how my eyebrows were raised when I was approached by the OHS Manager of a multi national corporation recently to ask me to think about producing some 60 second training videos for them In his words every one is time poor nowadays instant coffee is not quick enough and we cant afford to take our people off their lines for 30 minutes to watch a training video even though OHS is a hugely important part of our business I also have to compete with Production HR Administration and sales for employee attention during our staff meetings so I want a communication that is quick edgy and effective A series of 25 x 60 second occupational health and safety training videos were written and produced as if they were television commercials They featured a cartoon character and supporting poste